Easter is popularly known to symbolize a new beginning. It’s not a coincidence that this auspicious occasion is held at the dawn of the spring season. Fresh start. New goals. Tis the season to make a break from the old and get on with the new. And of course, then there are the ever-changing Easter Eggs to be found at every nook and cranny – Eggs because they have come to symbolize rebirth. Maybe this is why we see some really nifty Easter Egg designs every year, allowing artists to push human creativity to its limits with elaborate and never-seen-before designs and redesigns. Even logo designers are known to get into the fun with Easter eggs and Easter bunnies. Many of them go too meta by integrating subtle or hidden meanings in their Easter egg designs. The fun is in discovering those hidden elements in the design. A trend that’s also popular amongst logo makers who are in the business of crafting brand identity.
Easter is one of those occasions where the symbolism of the event manifests itself everywhere and in both visible and not-so-visible ways . That is one of the reasons why the Easter egg is viewed so positively by many. Be it confectionery makers, breakfast chefs or graphic designers, the Easter egg has become a de facto brand name in itself.
The positioning of an Easter Egg as a mark of goodness teaches us some invaluable lessons. This is why many businesses and brands invest in the power of hidden symbolism when it comes to their logo design. We take a look at some brands and how their iconic logos continue to make such a huge splash since their inception:
Amazon
People are visibly intrigued by the yellow arrow in the Amazon logo. One focused peek later and it hits them, the symbolism of the thing – Amazon sells everything under one platform hence it logos playfully highlights that fact with the ‘A to Z’ signage.
Formula 1
Most people miss a tiny hidden detail in the Formula 1 logo. Sure the logo depicts speed and an F letter. But upon a close look at the empty space in the middle, the ‘1’ in F1 is hiding in plain sight. It’s a tiny detail that makes people discovering it go ‘oooohhhhh’.
NBC
NBC is one of America’s premier broadcasting companies and its logo is recognizably ubiquitous. It works not just because it uses a splash of cool colors but because of how the logo is aesthetically laid out. There are 6 cones in total, each with its own unique color. One of those cones has a ‘discrepancy’. Upon a closer look, people are guaranteed to have an eureka moment as they realize that there’s a peacock included in the logo. The peacock symbolizes the network’s commitment to look forward and into the future.
Yoga Australia
At first glance, the logo depicts a woman partaking in a yoga session. That’s as simple as logos are supposed to be. But wait, there’s something else going on in this logo. The yoga part is clear. And so is Australia, the continent. The geographical contours of the Australian continent are also included in the logo. Its firmly etched between the leg and the arm of the lady in the logo. A subtle touch that makes the brand come full circle with their logo.
FedEx
Sure we know that FedEx delivers all and fast. But what is it with their logo that makes this image form in our minds? Wily-eyed onlookers can point out the arrow sign that’s sandwiched between the ‘Ex’ typeface in the logo.
For brands, it really does pay to hire a hotshot logo designer that can personify your company and its goals in a clear as well as a symbolic way. Its even better when people stumble across something else going on with your logos. This is because people love discovering things for themselves and if your logo can weave some mystery around it, then your brand has a higher probability of sparking conversations and staying in the public consciousness. So why not go for a branding overhaul today?
