You have just started a new venture. Coming up with your company’s name and motto is the easy part. You also have to create other visual representations such as a corporate color scheme or a specific style of business card design that makes your business stand out from the competition. And one of the most important visual element of all is your company logo.
Remember, your company logo is what your audience will ultimately associate you with. After all, a logo isn’t only a symbolic representation of your brand; it also represents your industry and all that you have worked so hard for. It also has the potential to build your corporate identity. How? Once you start using a corporate logo on corresponding emails and on your marketing collateral, it will provide your company with constant exposure. Once your logo becomes synonymous with your brand you can eventually use it as a standalone representation of your business on your marketing materials. Read Our Previous post, “Discovering the benefits of a good logo design”, to know how a perfectly designed logo can boost your business!
However, for most SMBs, creating a symbolic representation of their vision is easier said than done. In other words, the road to a great logo design is far from easy especially if you don’t have the budget for it; an aspect that startups know all too well. It is during times such as these where the DIY approach to logo design can be worth your while; a prospect that can be achieved with an online logo maker.
This post discusses why using the right online logo maker to craft industry based logos is a sensible course of action for startups. Read on and you will learn why using an online logo maker is a practical approach for a startup like yours –
You may be tempted to hand over the design of your logo to a professional design service. Graphics designers do give you value; there is no doubting the fact. Their work exudes quality and is designed to make an impression. However, they also charge a lot for their services. Knowing how much a professional logo costs can have you breaking sweat in a jiffy!
A rundown of popular logo design resources will give you an idea about how hiring such services for your logo design may pan out for you –
• Professional Graphics Designers – Logo design firms offer a number of handy pricing packages that are meant to make their services more affordable for their clients. However, even the cheapest package might be enough to blow a sizeable hole in a startup budget.
• Freelance Designers – Designers who work on a freelance basis charge far less as compared to professional development firms. But the rates that they charge may still be far more than your fledgling business can afford.
Wouldn’t you rather use your funds to work on improving and growing your operations instead? Granted, your logo is important. It will ultimately serve as a visual representation of your business. However, your budget would be better spent on a resource that doesn’t charge you a lot of money to create a design such as an online logo maker.
It is your business which means that no one knows it better than you do. Plus, it encompasses your corporate vision and your goals. Therefore, your ultimate aim is to have a logo that also helps people perceive your business the way you want it to be perceived. Creating your own logo is the best way for you to create a symbolic representation of how YOU want your audience to identify your vision without spending too much money on it. In this way, creating a logo for your business becomes even more meaningful. DIY design is where you call the shots!
Image: ThinkStock/SolidColours
One of the perks of using an online logo maker is that you don’t have to be a whiz in graphics or an expert in design software like Illustrator or Photoshop to create a logo that suits you. You can thank simple drag and click functionalities for that. In addition, an online logo maker also offers users various choices in terms of colors and symbols; aspects that eventually define the true essence of what logo design is all about.
Image: ThinkStock/IvelinRadkov
As we discussed, you don’t have to spend a lot of money on a logo. You do however need to spend a considerable time to hone it to perfection. In other words, as a post on Finance Online says, you need to ensure that your logo represents you the way you want without saying too much. Even some of the biggest brands think that this makes sense. Every logo from Disney’s Mickey Mouse ears to the Nike swoosh is a symbol. It just goes to show that some businesses don’t need to say too much to stand out. They let their services do the talking. An online logo maker can help you acquire such a feat if you deliver in the service aspect as well.
Image: ThinkStock/jackaldu
When it comes to logo design, customization is important to say the least. Who can customize your own design better than you? A logo that does anything but represent your business is a red flag to customers. A generic logo on the other hand is too forgettable. And a logo that does not represent your brand accurately is best left on the drawing board.
An online logo maker lets you play around with the features it has on offer. This gives you the chance to create a logo that is truly unique to your business and your business alone. In this way, you have access to a creative means to make your brand stand out.
Image: ThinkStock/Tashatuvango
This goes without saying. You don’t have to pay a lot of money for a professionally crafted logo design. Heck, even the best brands didn’t have to reach too far into their pockets to create their iconic design. According to an article on inc.com, “Twitter only paid $15 for its iconic logo” while Nike only shelled out a measly $35 for the popular swoosh. That is not a lot of money. In fact, this is exactly the opposite of a lot of money; money that you can use to work on your core business instead.
When you are confused about whether to hire a professional or go DIY, remember this: Hiring a professional logo design service to design a logo can set you back anywhere from $2,000 to $3,000. A freelancer may charge you $1,000 to $2,000. These prices may be more if you say have no idea what you want as a logo and rely entirely on the expertise of your chosen designer for the task. Money isn’t an issue for a startup owner who relies on online logo maker. And the best part is that users don’t need to be professional graphic designers or have technical expertise to navigate the design process. This brings us to our next point –
Image: ThinkStock/Wavebreakmedia Ltd
Picture this; you order a logo design from a design company but aren’t satisfied with their progress. Plus the designer takes his sweet time to reply to your emails. You have until the end of the month to display your redesigned logo and the days keep flying by with no results.
Imagine the amount of time that you might waste in a similar situation. With a logo maker, you are your own designer. All you have to do is design your logo with the features provided. A few clicks are all it takes to purchase the design once you are done. The best part is that you can take all the time you need for it; a prospect that is sure to come in handy if you lack the technical expertise.
Image: ThinkStock/PureStock
The bottom line is that an online logo maker brings ease to SMBs. An online logo maker does not only allow you to create your own design, it gives you the opportunity to make one that is a symbolic representation of your vision. Whether you plan to use your logo as a letterhead or grace it on your business card, the purpose of its design matters to customers. An online logo maker can equip you with the tools of the trade. The best part is that it will charge you an amount that is more than sufficient for a new venture to afford. And keep in mind; a logo does not have to be extravagant in order to be unique or meaningful. If it represents your business values and vision successfully, it is a keeper.
How about you try it right now? Creating and customizing your own logo on DesignMantic is as easy as making an account on the website. Once you do, you can unleash your creativity for a logo that is truly unique to your business.
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