Previously we discussed about the branding of Star Wars but Super Bowl is the new rage these days. Everyone is discussing Super Bowl like anything. Brands are coming up with interesting thematic-ads and promotional campaigns to get highlighted in the Super Bowl session. This time there’s a great surprise for the fans of Marvel Comics. Coca Cola is in process of tapping Marvel for a 60-second ad for Super Bowl. Yes, that’s probably happening!
Image Source: comicsbeat.com
Media Out-lets Showered With Collaborative Branding By Coca Cola & Marvel
According to the resource (AdAge) different packages are sent to media houses and out-lets with printed famous characters from Marvel series.
A famous comic book resource also mentioned in one of the recent blogs that the branded “Red Box” which was received had 6 Marvel character themed Coca-Cola cans, featuring Iron Man, Hulk, Ant Man, Black Widow, Falcon and Captain America. Along with that, the “First-Edition” was marked on the cans as well.
February 7th Will Be The Day To Witness It All!
It’s been reported through Ad Week that along with the cans there was a card as well which stated “02.07.2016 The Big Game is just the beginning. Follow @CocaCola to watch the story unfold”
Image Source: comicsbeat.com
The Collaborative Branding Impact Of Coca Cola And Marvel
The branding game is about to see a huge change for all including Marvel, Coca Cola and Super Bowl. The kind of responses received and witnessed over the social media is very positive. The collaborative branding always helps businesses to reach a wider and extended audience. This is a unique and interesting way to increase viewer base along with increased talk-ability over social media. This is already witnessed by far and is expected to grow even higher with the time.
Highlights the importance of collaborative branding by saying “brand collaborations can be incredibly valuable simply in terms of publicity, they tend to perform strongly in stores while created a significant amount of buzz for the brands involved. Brand collaboration can be hugely advantageous for brands, so long as the project serves the needs of both companies involved and comes across as a natural combination”
With all this hype, it is expected that the ad is going to be the talk of the town for sure. The branding will get positive response (fingers-crossed) because everyone is very excited to witness the collaboration.
Update – Super Bowl 50 Commercial:
Ant-man takes on the hulk in Coca-Cola’s Super Bowl Commercial. Here’s the commercial featured at the big game.
