A brand’s logo is much more than just a pretty design—think of it as a visual handshake packed with personality and memorability. As we gear up for 2025, logo design is getting a major refresh with bolder, smarter, and more innovative trends than ever.
To get a sense of where this blog is heading, we’ll be taking a look at the must-watch logo design trends that are set to steal the spotlight. Whether starting from scratch or giving your logo a much-needed glow-up, these trends can help your brand stand the test of time.
We know a good logo is timeless and may require no updates once created. But that’s not always the case. In today’s world, a dated logo might not be enough to keep up with shifting consumer preferences and design standards. Staying in the know ensures your brand’s visual identity stays fresh, relevant, and competitive in a fast-changing world.
Outdated logos risk signaling a brand is stuck in the past, while trendy yet authentic designs can enhance your brand’s image and storytelling. The key? Strike a balance. Learn which trends enhance your message and skip the fleeting fads.
Last year, we shed light on the logo design trends of 2024. Yet again, we have the top ten logo design trends to watch out for in 2025.
More than just looking good, a great logo tells a story. In 2025, logos will lean heavily into symbolic storytelling, where simple visuals pack powerful meanings. Think of symbols like arrows for progress, trees for growth, or abstract shapes for innovation. These elements connect emotionally, letting brands communicate their essence at a glance.
Similarly, The Dinner Ladies’ refined logo incorporates meaningful elements that evoke warmth and a bit of cheeky rebellion, keeping the brand’s original message and personality intact.
By embedding meaning into your logo, you’re giving your audience a story to remember, which fosters loyalty and builds a deeper bond with your brand. First Choice’s latest rebrand is a foolproof example. The logo includes a bunch of icons representing different holiday options like the city, coast, pool, or countryside, a clear indication of what the brand is all about.
For years, brands stuck to predictable, cookie-cutter logo designs, often criticized as uninspired or too generic. But this is changing. Companies are ditching outdated trends to embrace more distinctive yet meaningful branding.
Recently, Jaguar’s rebranding took the internet by storm. Transitioning into the luxury EV space, Jaguar ditched its angular, hyper-masculine logo for something softer and more inclusive. While opinions on the move vary, it undeniably signals a shift towards originality and personality in logo design.
The Hartford Public Library also marked its 250th anniversary with a fresh logo that creatively bridges modernity and tradition. It shows how even heritage brands can break away from the conventional.
In 2025, typography will become the star of logo design. Basic fonts are out, making way for exaggerated serifs, quirky ligatures, and bold, custom lettering. This trend allows brands to express their personality with just a few letters, helping them pop out.
Take Ayoh Foods, for instance. Their logo uses bold, fun fonts that perfectly capture the brand’s lively spirit.
Even Época Cosméticos jumped on the typography bandwagon and refreshed its logo with a bold new look. What was once a clean, neutral design is now brought to life with vibrant pink, giving the brand a feminine, modern vibe.
Retro-inspired logos are making a strong comeback, striking the perfect balance between vintage charm and modern relevance. These designs evoke feelings of warmth and nostalgia, connecting audiences on a personal level. With classic fonts, vintage colors, and timeless design elements, such logos create a look that feels familiar and unique.
A great example is MotoGP’s recent rebrand, which flawlessly blends old-school vibes with modern style. It’s proof that a little nod to the past can create something unforgettable.
McInroy & Wood’s new logo update also combines a contemporary design with a timeless touch. The ampersand integration subtly hints at the brand as being well-rooted.
Simplicity never goes out of style. Most likely, this trend will rule 2025. Minimalism isn’t just about reducing clutter; it’s about making every detail count. Clever uses of negative space, geometric shapes, and clean lines make logos not just sleek but also timeless.
Take PayPal’s new logo, for example. By stepping away from the typical blue often associated with fintech, PayPal’s logo now features a sleek black-and-white palette. This minimalist design highlights its evolving brand identity, offering both versatility and a modern, clean look that works seamlessly across everything—from mobile apps to billboards.
Also, Verizon’s take on the simplicity trend has been a major success. Sticking to the basics, Verizon ditched its signature red tick and made color its distinguishing characteristic.
3D logos are making a strong comeback in 2025, with precision and depth stealing the limelight. Geometric shapes like circles and hexagons provide structure and clarity, while 3D designs add a dynamic, lifelike touch. Toledo Museum of Art’s refreshed logo is a perfect example.
This trend offers versatility, whether you want to feel grounded with clean lines or adventurous with bold 3D effects. It’s perfect for brands wanting to blend simplicity with sophistication in their visual identity.
Docusign’s new logo serves as a prime example.
Logos with chopped corners are cutting into 2025’s design scene, adding unexpected flair to standard shapes. By slicing away edges, designers create striking visuals that feel edgy and modern. Just like Arclin’s bold new look that stands out in the material science industry.
Chopped corners give logos a distinctive character while sharp angles symbolize progress and creative thinking. Eppo also hopped on this trend and the results are nothing short of exemplary.
Static logos are effective, but animated logos take branding to the next level. By introducing motion, brands can infuse personality and dynamism into their visual identity. Imagine a logo subtly transforming, elements shifting, or colors blending seamlessly—it’s more than design; it’s an experience.
Guggenheim’s new visual identity features an animated logo with dynamic motion that reflects its global reach and diverse cultural presence.
Animated logos can grab attention like no other, making them ideal for digital platforms like social media, websites, and videos. Freetrade’s new brand logo is yet another noteworthy example. The animated logo uses a stylized ‘F’ that moves like a flag or flame, symbolizing growth and the upward performance of investments.
Set to make waves in 2025, animated logos are a must-have for brands aiming to revamp logos and stand out in a visually driven world!
Monograms are shaking off their serious reputation in 2025, opting for a more playful and artistic approach. By mixing bold typefaces with quirky elements, monogram logos give brands a sophisticated yet approachable image. Think colorful initials or funky embellishments that add personality. These versatile monograms work across various mediums while standing out with their charm. This trend proves that even simplicity can be full of character, ideal for startups or personal brands.
Here are a few great examples of brands that used monograms to refresh their logos.
Pixel art logos are coming back in 2025, blending retro charm with modern flair. These designs are perfect for tech, gaming, or creative brands, offering nostalgia for some and fresh appeal for others.
Mozilla’s recent rebrand showcases this trend. The updated logo drops the “Moz://a” wordmark in favor of spelling out "Mozilla" with a new custom typeface and an M-shaped flag, offering a nod to its tech roots while staying contemporary.
Trait, previously Twaiv, also made good use of this trend to relaunch its brand identity. The smiley face in its logo with a subtle ‘T’ incorporated into it, captures the gist of pixel-inspired design while maintaining a contemporary, eye-catching feel.
That’s a wrap! We hope this article has inspired you to incorporate these exciting logo design trends into your projects in 2025. These trends offer diverse options, allowing for both creativity and customization. They all have in common their ability to make logos instantly recognizable and reflect a brand’s identity.
All in all, always remember to keep your logo’s purpose in mind and use these trends wisely to stay one step ahead of the game!
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