Good Friday and Easter Eve are just around the corner and most of us are already getting into the festive mood for the occasion. Whether it’s about the menu or social media fun, the colored eggs and bunnies have swept over the whole scenario in anticipation of the upcoming extravaganza. The Easter egg-citement is totally in the air!
For the big media companies and major brand houses, this is the perfect time to make heavy sales. From groceries to gift items, people will be shopping all week long for their loved ones. They come up with a little extra something such as goodie-baskets and egg stream art for visitors coming to their stores .This shows intimacy and care on the part of the company and the clients stay hooked for a long, long, time.
But, what about online businesses and their clients? Surely, they can’t slack off when there are contacts to be made and business to be run, despite the holidays! These holidays are the perfect occasion to boost their profits and they need to be pro-active in order to achieve that. How can they get involved with their customers during the festivities? You are just about to find out.
The Hunt is On – Celebrate With Your Online Clients
Do you have any idea how much chocolate is consumed each year during the Easter holidays? How much of that chocolate is bought or sold through online orders? Not only that, loads of other eggstra special commodities are traded internationally via online shopping.
Therefore, it is imperative to share the festive season with your customers even online and bring creative changes to your website design and social media profiles. You need to decorate the platforms where you and the customers get in touch. If you create the ambiance of warmth and happiness, they will definitely come to you everytime they feel fuzzy.
How Spring Fling and Easter will help The Small Business Owners?
For one thing, it will put a great impression on your clients that yours is a caring brand. You share in the good times and they will trust you more. They will think of you not only during some festivity but also duringthe routine lives.
This will ultimately bring you more business opportunities and increase the financial benefits for the company. Your brand may be amazing but it is worthless till it resonates with the buyers or till it grabs their attention. This point takes us back to establishing an identity as a caring brand, a brand that comes to mind whenever the need arises. Your efforts to redecorate the website as per the occasion might seem unnecessary at this moment but would definitely pay off by setting up a positive image of the company inside and outside the industry.
We are now at a stage where you should ask what things can be really altered or included in your website design to make it look fabulously jovial. From sharing chirpy content to modifying the logo design, you can do so much to attain the perfect Happy Easter look.
• It’s All In The Colors
Many web design gurus would tell you, time and again, to color your brand industry wisely. Although, it is a general rule of thumb for graphic and website design, you should be flexible to the occasional change in font and background colors. You could also try altering the logo color but it is inadvisable if it affects the meaning of the logo. The best approach is usually just to change the color theme for a day of the whole website.
• Transform the logo
A good logo is always adaptable to various screen sizes. It would be even more awesome if it could be rendered in multiple colors without affecting the feel and meaning of the logo. Logos as versatile as that could retain longer in the memory of people belonging to different age groups, for example, doodle Google features on its home page every year.
Such logos also look amazingly cheerful when refashioned for the special occasions. Whether it is Christmas, Halloween, or Easter, they can be adapted to suit the needs of any kind of celebrations. Not only can they be transformed on the main website but also across the social media platforms. The best thing you can do is to use the redecorated logo on visual images shared on Facebook, Instagram, and Twitter during the Easter holidays.
• Refine/Adjust the Social Strategy
The world of instant connectivity is of great value to the small business owners. They can share everything immediately with their clients and stay in touch 24/7. This is true, especially, for the social media channels such as Facebook, Twitter, Pinterest, etc. As soon as the holiday season closes in, every big or small organization starts running unique campaigns to promote their brand. Since the campaigns are based on a special day, they target the masses in general. With interesting content and images, they try to capture the hearts of public and delineate the spirit of Easter which is not only eccentric but also spiritual.
Use hashtags:
One good social media practice is to know when and where to use hashtags appropriately. Many brands are taking full advantage of this day in and day out. Special days have special trending hashtags that can promote your content all over the world in no time.
For instance, Church of England has initiated a campaign with the hashtag #EasterMeans on Twitter to gain traction and encourage discussion.
Find out about the #EasterMeans campaign here: http://t.co/D4AD4vtJI2. Please do RT and encourage all to join in pic.twitter.com/sYflRy8w5I
— Church of England (@c_of_e) April 14, 2014
Similarly, Cronulla Sharks RLFC is running a photo-contest on Twitter and Instagram with the hashtag, #EASTERSHARKS.
http://t.co/Wba45iienK tag your best #EASTERSHARKS Outfit. We’ll cut the best for a BigScreen clip #UPUPCRONULLA pic.twitter.com/400OEAJjzV
— Cronulla Sharks RLFC (@Cronulla_Sharks) April 14, 2014
Update the Cover Photo:
Source: walmart
Website header is the first thing that the public sees on your website. Same is the case with coverphotos and social media profiles. They, practically, are the first introduction of you as an entrepreneur and your respective organization to the world. Make sure that while it never changes course from the true philosophy of the company, it also renders it as a caring brand in the eyes of people.
• Run an Easter Contest To Engage Traffic
Source: buildabear
Build-A-Bear Contest on Pinterest is a pretty good example of running an Easter contest. The good thing about special contests is that they engage public in general. Not all the people who follow your Facebook or Pinterest page buy your product in real life. They may be considering it but they can’t all be your customers already. And there is nothing wrong with that either. The secret is engaging and maintaining more traffic on your website and social media profiles. Sooner or later, the conversion rate will improve and so will the profits.
Currently, Easter contests are trending on the internet because they are sharable and people love to share every bit of happiness with their friends and family during the holiday season. For an entrepreneur, a survey might work to receive concrete feedback from his clients. Similarly, a good online contest would prove how much of the traffic is active and how much their efforts are producing results.
• Share Easter Related Content
This is the most important part of connecting with your customers on the Easter Eve. Whether you alter the background themes or not, you can always give a great feeling by sharing unique and fun Easter related content on your website.
This becomes necessary when you also own a blog. Articles, blog posts, images, events coverage, there is so much you can do to earn the respect of your target audience. You can show your involvement in their lives by producing exclusive content that they would love to share from your website and send to their friends and family. When they enjoy the information you give, they would also trust the product you sell. Many great websites are working on this.
A Day for Business Bunnies
Have you tried any of the above strategies to bring business to your website this Easter? If not, don’t be hesitant in sharing the good times with your customers. Color your websites happy ‘cos it’s a day for the business bunnies. 😉
