While we can bicker to no end about the differences between SMBs and BBs, we can nit-pick and concentrate on how they differ in the way they design their logos. Both BBs and SMBs are no strangers to the indispensability of a sensible logo design option to their branding efforts, and equally strive to glean the most covetable logo of the century. Nonetheless, the scales are tipped unfortunately when it comes to the money they can afford to splurge on a logo design. Remember that the cost of a logo design can run the gamut from $25 to $1000000!
The whooping figures that come with hiring big-shot designers and corporate design agencies, isn’t everybody’s cup of tea. Most SMBs would go bankrupt before they can even begin to imagine partnering with a renowned graphic designer. Does that entail that logos of big brand are far superior and effective to the core, as compared to SMBs? Are all stunning and mesmerizing logos designed by big names in the design industry?
Related: Cheap Logo Is Crap, Expensive Is Elegant: Is That So?
Not Necessarily! Over the years, we have seen a plethora of over-the-top expensive logo designs failing terribly at depicting the essence of the company they represent, while plenty of SMB logos are highly memorable, effective, unique, and loved far and wide. All it takes is a fraction of time, a handful of money, a little bit of market research, and a bucket load of DIY creativity to cook up an emblem that would leave your contenders green with envy! After scouting out a lot of BBs and SMBs in their natural habitat, these are the difference we have observed in the logo designing processes of both SMBs and BBs:
