The Do It Yourself (DIY) philosophy is taking the world by storm, giving individuals an intuitively sophisticated set of tools to express themselves. For example, you don’t need to know graphic design in order to design your own logo. You don’t need to know architecture in order to design your dream home. And so on.
Sounds crazy and far-fetched right? Sounds too good to be true, right?
But here’s the thing about human imagination and technological progress existing side-by-side. Remember that Arthur C. Clark quote about technology being indistinguishable from magic? I mean if anyone told us 2 decades ago that every person on the planet might call, watch cat videos, listen to any piece of music ever recorded, play games, and god knows what else from a miniature piece of technology they call the smartphone, we’d have said that person was lying.
People said the same thing about staying connected with anyone 24/7 all the time. And look where we are right now? People said the same thing about teleportation. Well the scientists at the Kavli Institute of Nanoscience would like to have words with you.
Sure feels good when the impossible happens and becomes possible. And mainstream. And affordable. DIY does all this for you. Its where you are the painter. Where you are the crafter. Where you are the captain of your ship. Literally and figuratively.
Things are getting easy. Things are getting automated. But every now or then you want to take the reins yourself. That’s where DIY comes in. Apart from giving you freedom and control in equal measure, DIY tools are also sought after by many people because they end up shaving off oodles of time and money for everyone. When limited time and limited budgets are a priority (looking at you there small sized businesses), DIY comes as a godsend.
Let’s take a look at how helpful and integral Do It Yourself (DIY) tools and features are becoming to corporate and non-corporate firms alike. In fact, they are perfect for personal branding too:
