Beauty is in the eye of the beholder – Margret Wolfe Hungerford, 1878
Other than just looking pretty and sitting there on the top shelf, the consumers expect more from the product design; they need a connection. Whether be it any product or an accessory, designs need to be user-centric. It’s something that doesn’t come naturally to all; it’s just something that one has to learn. We might see some designs that deliver us a hedonistic delight, but some can make us sicker when we’re already sick.
When talking about user accessibility, we’d say that the Heinz new and improved ketchup bottle design is performing better than the designs used by the medical industry or medical logo designs. Heinz is doing a great job fetching all those design awards and those great sales, but sadly, the medical industry hasn’t been too fortunate in delivering a better user experience. Neither healthcare industry is gaining any significant recognition for health centre branding, pharmaceutical packaging or logo designs for medical supplies.
User Experience Matters Most – Especially In The Healthcare
User experience can sometimes be a matter of life and death, and in the healthcare sector, it’s definitely something serious. It could kill the patients! Think of a badly designed expensive insulin injection device or the use of comic sans for a cancer awareness program or even the use of effective medical logos. What is the healthcare sector trying to do? Heal the patients or kill them?!
The reason might simply be the neglect on the part of the design when the healthcare sector is busy focusing on investing in the treatments options and the plans. But that does count as a sin, right? A complex design of a machine console can lead to staff confusion and result in patient injury. It might seem like a bitter pill to swallow, but it is the reality; the horrible design – bad medicine logo, lack of clarity, and indifferent packaging – literally takes us back to the era where hospital logos seemed like abandoned asylums and plague doctors wore suits straight out of an occult practice session. Yikes!
Designers Can Add A Healing Touch Too!
A lot more horrors can emerge from behind-the-scenes hospital stories, such as poorly readable signs, misleading dose values, complicated device design, errors in date description, staff memory overload, and so on. But that doesn’t mean the health sector can’t improve. The disparity between the clinicians and the patients can be shrunk if the medical designers pay close attention to the environment they’re dwelling in. Not only can they avoid the logo design mistakes, but can also increase the chance to help the patients heal to wellness – only with effective design practices and great wellness logo designs.
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