Colors play an effective role in manipulating consumer psychology. Research shows that more than 85% of the times, color is the dominant reason that prompts a consumer into buying the product. Consumers admit to purchasing goods upon impulse, on being driven by their brand appeal and allure. The primary elements that plunge the consumers into making the decision to buy are the color, packaging and design of the product.
In fact, the phenomenon of color psychology is so deep-rooted in branding that some analysts have even gone to the extent of accusing big brands of practicing mind control by means of this clever manipulation of consumer psychology. Brands make use of different colors to bring out the desired emotional response in the consumers. At times, they even use colors as a mean of selectively targeting a particular market.
Here’s a holistic guide to color theory and its application for designers and non-designers to take into account when contemplating design for their clients’ business…
