It is my favorite time of the year again. Leaves are about to fall and pretty soon the jewel tones will reappear in nature. Ruby reds, lush oranges, and warm golden. But then on colder days, it will be the slate grays and deep violets that’ll take the breath away.
Fall has a unique warmth and appeal that represents pause and reflection. Its brand personality is loyal, dependable, and generous. Brands that prefer fall colors are creative, welcoming, authentic, and passionate. Businesses, where fall colors make the perfect sense, are cozy restaurants, artisans of hand-made products, dealers of organic produce, charities, and those that deal in outdoor activities.
Related: [INFOGRAPHIC]: Color your Brand Industry-wisely!
While the season has a distinct personality, the colors it offers are diverse and many. Not only it has its typical warm and melancholy shades – saturated reds and oranges – it has its fair share of bright and blazing hues too. Come this fall, head out of your house and look through nature. You will find deep purples, bright yellows, and a variety of blues all around you. Shades of green also make regular appearances everywhere in fall, while red remains a dependable staple as the season goes through its phases.
So, with so many colors to choose from, which few should go on to your brand palette? Let the science of color philosophy be your guide. Use it to choose between the color wheel combinations that make the most sense to you. If your brand is more passionate and driven, perhaps red-yellow-green is your calling. If you identify with the cool autumn vibe, though, add gray and tan to your palette to keep the temperature down.
Here are 12 charming fall color themes to make your brand look exciting.
1. Monochromatic Reds
Red is passion, fire, and romance. It dominates the fall foliage and keeps the emotions heightened. If your brand can handle its intensity, a monochromatic red palette is your thing.
2. Oranges And Blues
Blue is the color of perpetual background – the sky – while orange is quintessential autumn. Bring both of them together to create a color palette that’s young, cool, and totally gen-Z.
3. A Swirl Of Champagne
Fall colors are melancholy colors but adding a tint of champagne pink can lift the spirits.
4. Add A Bit Of Yellow
Do not commit the crime of excluding yellow from your fall colors. It’s always been there and keeps the palette welcoming.
5. Sunset Of Fall
Fall doesn’t come every day but sunsets do. This is a color palette of burning leaves that make you think of scorching sunsets that light your soul on fire.
6. Don’t Forget The Tan
Are the warm colors dominating your palette? Include tan, beige, and fawn to cool things down.
7. Lime And Gray
Golden lime is a beautiful shade of autumn. Use it with tones of gray, maple, and rum that strike the perfect balance of temperature in your palette.
8. The Damp Woods
Damp woods are a unique sensory bonanza. To capture the feel, use slate gray, cool brown, and moss green in your design theme. These earthy tones are perfect for brands associated with outdoor activities, especially those dealing in tactical gear, as they evoke a sense of ruggedness and readiness in nature.
9. A Cheery Autumn
Cheery days of autumn are a treasure. We are talking about bright yellows, crisp orange leaves, a clear blue sky, and a healthy dose of teal.
Related: The Psychology of Colors In Logo Design: A Complete Guide For Designers
10. Pumpkin Spice
Not gonna lie, pumpkin spice lattes are a huge allure for autumn. Bring the flavor to your logo design with tints of deep brown, pumpkin yellow, beige, and a hint of orange.
11. Gold Dust
It is deeper than yellow and more luxurious. If you are looking for just one color that signifies fall, go with gold on your logo design.
12. Misty Mornings
The mist and fog of autumn are gentle and mesmerizing. Sprinkle generous amounts of gray, white, and silver to make your logo design positively dreamy.
