Are you a designer? And are you looking for a way to ensure that your design work is the digital equivalent of a social butterfly; that is, that your work is attracting the eyes and attention of others?
That’s the study of social design. A design that inspires people, sparks conversations, brings crowds, and generates a lot of buzz over any media that it appears on. Be it on a magazine, social media, tv or newspapers, social era is about design bringing everyone together and connecting all.
One can also state that social design is the domain of those designers that want to be conscious of their role and responsibility to society, and therefore their designs reflect their values and message for the community that they live in. Designs aren’t just mean to wow and dazzle, they can also serve as a means to spark social change.
Big ideas can spread through social design in a number of ways. They can either serve as a means of simple advocacy or they can engage audiences by leveraging the storytelling qualities that design affords them. Design can spark fresh interest and offer an alternative to people by way of disruptive ideas. All roles that people in the design industry are capable of executing.
These are just some of the myriad ways that society can use social design to foster great change with the power of emotive imagery and substance. It helps in developing new relationships and values in people, at times also serving as a huge transformative influence behind change. Because as anyone will tell you, change is the only constant in life and the role of design in engineering this change is integral. Corporate, economic, political, religious, personal, professional – social design touches on all these aspects.
Take a look at the infograhpic below to know how designers accrue the maximum benefits of social design by sharing their content on social media sites:
