Emails may be the all-proliferated means of communication in the current tech-driven era, but there are still more formal occasions that call for a printed letter. In our digital-saturated age, they feel all the more relevant, as a meticulously crafted and delivered letter speaks volumes about the extra miles you’re willing to go to impress new clients and leave a lasting impact. Upon receiving a custom letter, addressed directly to them, customers know they are being valued, and not considered mere business.
And when it comes to written communication, there’s a huge difference between receiving a letter adorned with a beautifully designed letterhead and getting one on standard blank paper. Each time you send a letter to your customers, it’s akin to sending over an ambassador from your company to woo over potential clients, customers, and colleagues. A letterhead offers one of the most viable forms of marketing opportunities; lending credibility to the words on the page and offering a chance for brand engagement.
If you want your letterhead to make a strong first impression with your target market or reinforce your brand identity, it’s essential to make your letterhead say all the right things. However, designing an effective letterhead poses myriad challenges. Sometimes your letterhead will be used to reinforce brand identity, while other times it will be the first interaction a customer has had with a particular company. As indispensable it is to get all the details right, producing something that is memorable and eye-catching is also crucial.
Letterheads come in a wide array of layouts and styles, and are the cornerstone of a branded stationery set. Whether you’re looking to design something unusual or edgy, or more formal, these top tips for designing letterheads would come in handy!
