Categories: Branding

What Top Brands want? Google Autocomplete knows it all!

Want to know who the twelfth President of United States was? Google it! Need to convert inches into yards? Google it! Looking to learn a new recipe or trying to solve a math problem? That’s right…Google it!

This is just how overly dependent our lives have become on the world’s largest search engine. So much that we cannot imagine living without it. While Google already answers almost all of our questions, it also helps us in asking our questions as well. Through its Autocomplete feature, Google allows us to quickly search for information by recommending a list of suggestions for what we are typing or going to type in real-time.

Over the years, Google Autocomplete has become widely infamous for its weird and sometimes bizarre search suggestions. Recently, I read this interesting article on Mashable that graphically illustrated what every US State wants according to Google Autocomplete. The results were ridiculously funny and somewhat true in a few cases like “Hawaii wants Independence”, “Florida wants to know” and “New York wants your guns”.

What Do Top 10 Brands Want? Google Autocomplete tells us

The Mashable post made me wonder if Google can tell what top brands want. We as consumers fall for one thing or another, either product or brand, not hard to know. But ever wondered what our beloved brands want?

In order to find that out, I took a list of top 10 brands (according to Interbrand) and ran the search. As expected, the results were funny and ridiculous in most cases. See for yourself. I have also added a brief commentary on each of my favorite suggestions.

*P.S. I didn’t get any auto complete results for Coca-Cola (I guess Google isn’t a fan of Coke) so I swapped it with Disney.

1. What Apple Wants:

After constantly whining over how Samsung is stealing their patents, I guess Apple finally realized they need to grows up and be a ‘big girl’.

2. What Google Wants:

Cure death, Eh? That’s probably the only thing Google can’t do for us right now. Now who wouldn’t want to live to see that happening?

3. What IBM Wants:

IBM wants it all! I hope that doesn’t include all our money.

4. What Microsoft Wants:

Do they want to sell Xbox or get rid of it? Make up your mind Microsoft!

5. What General Electric (GE) Wants:

Looks like General Electric wants to sing its heart out to Google with Mariah Carey’s “All I want for Christmas is you”

6. What McDonalds Wants:

$15 an hour?? That’s roughly how much I make. What a coincidence!

7. What Samsung Wants:

Samsung wants to buy everybody but want to be Apple. Well as they say “If you can’t beat them, join them.”

8. What Intel Wants:

Intel wants to be inside everything? Now that’s one awfully unpleasant picture!

9. What Toyota Wants:

Why does Toyota want to buy my car? I thought that worked the other way around.

10. What Disney Wants:

Disney finally decided to take its Marvel Characters back from Viacom. Indian giver, huh!

Your Thoughts – How much does Google know?

What do you guys have to say about Google’s wacky auto complete suggestions? Do they really reflect what top brands want? Or is it one of Google’s devious plans to manipulate the online information world?

Evan Brown

Evan is an Expert in Digital Marketing. He has been working in the social media space since 2008, with a focus on design services, user interface planning, branding and more. Currently, he is leading content marketing efforts at DesignMantic and has played an integral part in the success story of DesignMantic through strategic marketing campaigns. Evan is also a design pro, who has shown a predilection towards DIY design projects.

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