| Commercial branding strategies reflect the foresight and worth of a brand. They earn it a perpetual recognition in the customers’ minds. It is important for a logo to reflect the true essence and message of a brand because that is what the customers begin to expect from it. |
| Yet most of the time, we find brands that do not live up to their claims. These are multinational companies which have millions of customers around the globe. Every passing day makes it easier to recognize the dishonest approach of these commercial firms who only focus and exaggerate on the positives. |
| Artist Viktor Hertz unveiled a number of such corporations in his creative series “Honest Logos.” We have experimented with a few of our own favorites. Let us know how much you agree with these revelations in the comments section. |
Related: Logos Telling News – More than just a symbol! |
1. Facebook = Procrastination |
| Do I need to explain the connection!? …. |
2. Dunkin’ Donuts = Buildin’ Bodyfat |
| The sugary donuts are full of fats so whenever you eat one, you’re “building bodyfat.” |
3. Disney Channel = Very Cheesy Pictures |
| You can watch the same romantic fantasy stuff again and again. “Very cheesy” indeed. |
4. Nintendo = Nothing to do |
| They say video gaming is for idle people. Hence, it can rightly be tagged “nothing to do.” |
5. Starbucks Coffee = Sugerbomb Combos |
| Starbucks coffee may be delicious, but most of their stuff is honestly “sugar bomb” at the nutrition level. |
6. McDonald’s = McDiabetes |
| Junk food is harmful for health. McFood is beyond dangerous. |
7. Coca-Cola = Commercialism |
| Brands such as Coca Cola have contributed a lot in promoting “commercialism.” |
8. Apple = Appearance Costs |
| You need it to make an “appearance” and it “costs” you an arm and leg. |
9. Windows = Will work for a While |
| As newer systems have emerged, Windows has acquired the reputation of “Will work for a While.” |
10. YouTube = Cat Videos |
| Too many “Cat videos.” Enough said. |
11. Nokia = NoKids (want our phones anymore!) |
| Kids and their elders, all want the new iPhone 5. |
12. Twitter = Timewaster |
| With continuous tweet updates, it can truly be called ‘Timewaster’ now. |
13. Captain Morgan = Crawling in the Morning |
| So strong that you will be crawling the next morning. For the night before, satisfaction guaranteed. |
14. Marlboro = MoneyWaster |
| Smoking kills. Don’t waste your money on slow poison. |
15. Myspace = Noplace (for us anymore) |
| Long gone is the time of Myspace. It currently holds “no place” in the internet user’s mind. |
16. Bacardi — Legendary Drunkard |
| You can’t have a “legendary party” without being “legendary drunk.” |
17. Discovery —- Uncover Nothing |
| May help discover life on Mars; obfuscating the truth of life here. |
18. National Geographic — Least Geographic |
| Films at highly selective geographical locations. |
19. Colgate — Coalgate |
| After spending half of my life using fluoride toothpaste, scientists are discovering that it may cause cancer. It can’t help in the discoloration of your teeth either. |
20. Cadbury — Teethbury |
| You can’t help but “bury” you teeth in the creamy chocolate. Even in imagination. Yum! |
| We would love to hear your suggestion so don’t forget to comment. |
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