“Where is my wedding monogram??” he shouted at the top of his voice. “I thought I made it clear that I wanted a personalized album. Oh man! My wife is going to kill me!”
Wondering who is shouting at whom? This is a newlywed groom. Let me explain… few months back I attended a wedding ceremony of a friend. The occasion was beautifully organized by one of the local wedding planners, mywedding.com, he had hired. A couple of weeks after that, he and I went to pick up his wedding album.
I could see the excitement on his face all the way as he kept on saying,
“Man I can’t wait to see my wedding album. I asked the photographer to personalize it for me.”
His excitement soon turned into rage when we reached the studio and the photographer handed him the wedding album. What surprised me most was that he didn’t even open the album before getting angry.
That is when I realized just how important wedding monograms have become to brides and grooms nowadays.
The wedding day is without a doubt the most special day in anybody’s life. This is the day when every woman feels like a ‘Princess’ waiting for her ‘Prince Charming’ to walk down the aisle.
Having a very own personalized wedding monogram (with initials intermingled in an imperial typescript) gives them the ‘royal feeling’ they always dreamt about for their special day. For a wedding planner/photographer, it is essential to acknowledge this special need if you are to satisfy your clients.
Couples nowadays expect to get a wedding monogram when they hire a wedding planner/photographer. Even if they don’t, adding a wedding monogram can give your services the ‘extra edge’ to make it distinct and unique. Of course, you wouldn’t want all your efforts organizing the entire event go to waste just because you overlooked the importance of a wedding monogram.
So how does the wedding monogram add value to the overall wedding theme?
By integrating a monogram into your client’s wedding package, you can unite all other elements that would otherwise have no consistency or uniformity. It also gives uniqueness to the whole event bringing an extra dimension to your client’s wedding day.
The biggest problem for wedding planners / photographers is that monogram design isn’t their forte. You could hire a professional graphic designer to get the monogram designed which will drastically swell up your costs, ultimately making your wedding packages expensive for clients.
Alternately, you can use the DesignMantic monogram maker to create a wedding monogram for free. Not only will you save costs and avoid burdening your clients, you will also save a lot of time and effort going through the ordeal of getting the monogram designed.
With DesignMantic’s interactive and user-friendly interface, you can also sit down with your client and create the monogram as per his/her requirements. To learn how the DesignMantic tool works, check out this detailed modern wedding monogram tutorial wrote a while back.
Here are some creative ideas and unique places where you can incorporate a wedding monogram that will add consistency to your client’s wedding arrangement.
Traditional wedding invitations usually contain the same old details (names of the couple, venue and date) making it quite dull and common. By incorporating the wedding monogram on invitation cards, you can make an everlasting first impression on the people being invited. It also works as a wonderful prelude for the bride and groom giving them their own personalized and unified identity.
The centerpiece of celebration on the wedding day is the wedding cake. Most wedding planners typically suggest their clients on having a novelty cake designed which usually turns out to be more or less similar in appearance.
You can give your client’s wedding cake a sense of uniqueness by adding their wedding monogram. This could either be placed as a cake topper or engraved on the sides of the cake. Alternately, you can also suggest the couple to have the cake designed completely in the shape of their monogram.
In order to maintain consistency in the wedding arrangement, you can also incorporate the wedding monogram on table napkins being used. Provide your clients with custom-made napkins with monograms engraved on them that will provide great exposure and recognition about their nuptial unison to the guests.
No wedding would be complete without the ‘wedding dance’…that romantic moment when bride and groom take center stage holding hands and dance to their favorite tunes. And why shouldn’t this moment be personalized and unique for them?
Wedding planners can ornament the dance floor by embedding the wedding monogram on it. This can be done by creating a vinyl sticker of the monogram and implanting on the flooring. You could also go one step ahead and lighten up the stage by using lighting effects for the monogram.
Another cherished moment in a wedding event is when the bride carries the bridal bouquet down the aisle. The maid of honor holds it during the ceremony and the bride tosses it over the shoulder after the wedding.
Wedding planners can also us the wedding monogram on bouquets to give them a personal touch. The same can be done on flower bouquets placed in vases on the tables reminding the guests of the lovely couple.
As clearly evident from the incident I narrated earlier, people nowadays want their wedding albums to be personalized with their own identity. No matter how professional photos you might have taken during the entire event, it wouldn’t be the same without a personalized wedding album design.
And what better way of personalizing the album then by embedding the couple’s wedding monogram on the cover. Not only does it make a great impact when someone opens the album, it also makes it unique from any other ordinary photo albums.
At the end of every wedding ceremony, there are ‘wedding vows’ taken by both bride and groom. How about taking the ‘client vows’ before you leave?
Are you ready? Here goes…
“Do you as a wedding planner/photographer vow to give your clients the value addition they deserve? Do you promise to include a wedding monogram in your client’s wedding package?”
Think before you say ‘I do’. 🙂
Everyone’s favorite chocolate-covered wafers have undergone a quiet brand identity change. In August of this…
As iconic symbols go, very few have the warmth and positivity power of the classic…
As they say, "Style never goes out of fashion." This phrase resonates deeply within the…
If you think wedding monograms are a 20th-century fad, think again. Monograms trace their roots…
Presentation is key to food business success. Even more so when you create a culinary…
Social media has always been a visual space but that insight alone has become irrelevant.…
View Comments
I think that monogrammed wedding gifts are one of the nicest gifts you can give a bride and groom. There is nothing like monogrammed bedding that will forever tie the gift to the significance of the wedding day itself. It symbolizes personal and the monogram makes it even more special. It is one gift guaranteed to be used.