Your logo’s size plays a bigger role in branding than you might think. But even the best-designed logo can fall…
A brand’s logo is much more than just a pretty design—think of it as a visual handshake packed with personality…
Everyone’s favorite chocolate-covered wafers have undergone a quiet brand identity change. In August of this year, KitKat got a brand…
As iconic symbols go, very few have the warmth and positivity power of the classic yellow smiley. This happy face…
Branding spaces on digital platforms are getting smaller. There isn’t a lot of space on a smartwatch for example to…