Suze Renner, the managing editor and founder of the Luxury Columnist, one of the most massive UK luxury blogs touting a wave of 74,000 social media followers, is a luxury travel aficionado, out on a mission to help other wander-lusters discover the best experiences and the highest quality brands. Having worked as an event manager for a long time before switching professions, she has an eye for detail that puts her blog above that of her competitors. In her quenchless thirst to discover the crème dè la crème of what the world has to offer, she has travelled around 39 countries to date.
Luxury brands have carved a unique niche in the marketplace and we are sure that building a travel blog on such a massive scale and reaching your ideal target audience cannot be accomplished without countless struggles, witty strategies, and lots of hard work, not to mention working with key social influencers all the time. Branding in the travel industry has never been more indispensable. As both an industry insider and a luxury lifestyle influencer, we figured that Suze Renner can offer us her valuable insights and advice on how high-end brands can glean traffic on their blogs and make waves in the social media sphere.
To tell a story through my writing and photos and to learn from our readers and social media followers what was of most interest to them.
Value.
Making sure that your content is optimized for search engines. One way to do this is to give each photograph a descriptive name rather than the default numbers title. Answering the burning questions that readers have when they travel will make you indispensable – for example, is it better to visit the Alhambra, Granada by day or by night?
Source: luxurycolumnist.com
First appearances count and if a site looks dated, readers won’t stick around very long so I agree that it’s essential that blogs look good. Branding should be consistent across not only the blog but all social media. Ideally, choose a blog name that is also available on Instagram, Twitter, Facebook etc. and use the same profile photo and logo across all platforms.
Maybe.
Permanently! A good WiFi connection is an essential when we travel as brands often request that we do live social media shares.
Make sure to choose a particular niche as there are so many blogs out there that in order to make it, you really have to be unique. Research what has already been done and do something different but that you have a genuine interest in, such as skiing or afternoon teas around the world.
Do you have any questions that you would like to ask Suze? Do let us know in the comments below.
Everyone’s favorite chocolate-covered wafers have undergone a quiet brand identity change. In August of this…
As iconic symbols go, very few have the warmth and positivity power of the classic…
As they say, "Style never goes out of fashion." This phrase resonates deeply within the…
If you think wedding monograms are a 20th-century fad, think again. Monograms trace their roots…
Presentation is key to food business success. Even more so when you create a culinary…
Social media has always been a visual space but that insight alone has become irrelevant.…