Businesses of today aint got time to loiter when it comes to branding. Business people tend to forget that their image is what endears them in the eyes of their customers. People love a brand with a peppy and delightful visage. People love a brand image that perfectly captures what your business is about and how it can be summed up within the confines of a logo. When you discover the benefits of a good logo design, you’ll see how a logo can actually make or break a brand.
But there’s a huge problem for startups that are trying to establish a foothold on the market, with nary an effort gone into giving your business a sleek and sexy corporate identity. Until now that is.
Enter the online logo maker – Design Made Easy
The panacea to your branding ills. The balm to your PR nightmare. The mecca to your business’ cohesive brand image.
Its quick. Its sleek. And its professionally crafted to make your life easier.
What an online logo generator does is help you make your own spiffy and original logo within a manner of minutes. No design or technical skills required. No need to master the art of logo design!
Your Logo Maker – Hit or Miss?
There are numerous logo creation tools roaming around the internet. Some are good. Most are just glorified clipart generators. Few are really worth your while.
As a business that just wants to get the made-for-your-business logo without wasting any unnecessary time haggling with a designer or a shoddily featured logo generator, we list down 7 warning signs when it comes to choosing the perfect logo maker to create industry based logo designs for small businesses. Keep reading on to know how to sniff out some two-bit logo generators from the ones you should be relying on to create your spanking new business logo.
Sign 1: A limited color palette limits you
Colors. They tend to work wonders on the human psychology don’t they? That’s why it’s important for online logo makers to give you free reins on the color schemes you want, any way you want em. To ensure that your logo builder has unlimited color support, simply check for the presence of the color wheel or palette in their provided toolbox.
Would you like limited color options or a ginormous color palette in your logo ?
Related: 12 cardinal rules for harmonious color schemes!
Sign 2: Dude, where are my ‘Font’ Options?
Are you tired of the same old Arial, Helvetica, Comic Sans and other done-to-death fonts in most logos you see out there?
The monotony, the dullness, and the utter lack of imagination that comes with using these fonts, that’s what nightmares are made of. Creating outstanding font pairs make for great typography in your branding.
Between a logo creator with great selection of fonts or just a select few, which one would you choose?
For online logo generators, a healthy selection of unique fonts and typefaces is a must. Fonts have a way of conveying moods, emotions and more (just like with colors). If the logo making tool features a severely-constrained typing tool and font selection, best to move on to other makers of logos out there.
Sign 3: A Clear Lack of ‘Industry’ Selection Options
The length and breadth of business entities operating in the world is endless, each one relying on their differentiating factors. If a logo builder works by you entering your company name only, then there’s more than enough reason for pause here. At the very least, a logo creator should have a feature where it generates logos based on the industry your company operates in.
Limited Selection of industry types and logo designs or more?
Since logos are about portraying the best image of your brand, relevancy becomes a major point when making your own logo with these online tools. Variety is the spice of life which is why an online logo builder should feature options for various industries out there.
Because no one wants to confuse your logo for something that you don’t do.
Related: Right Logomaker to craft Best Industry Based Logos: Icons Speak more than Words!
Sign 4: Complicated User Interface – Whither Simplicity?
This is a big reason why online DIY logo makers differ from deeply technical image editing and creating tools. Online logo creation is all about Doing-it-Yourself (DIY) and getting great designs fast. No one wants to go for a logo creation tool if the first thing they face is a cumbersome, nightmarish user interface staring back at them.
A user interface that confuses or a user interface that makes things dead easy?
Business owners looking for a quick and sleek logo design prefer their online logo makers to take care of the design thinking. What they want is ready-made logos that are perfect for branding. So think simple tools, with a limited degree of customization thrown in.
Related: The 10 Commandments of User Interface Design
Sign 5: Absence of Multi-lingual Support
Distances really don’t mean what they used to in this globalized world. A logo generator that relies on one language doesn’t attract much audience. For customers, this can reveal a logo maker’s experience in the market.
A logo builder with multiple language support or just one? Which one’s better?
As a general rule of thumb, online logo creators with multi-lingual support have been around in the industry to be considered as trustworthy and experienced. So if you really want to pick the best of em, just look for other language support in your multi-lingual logo maker of choice. A larger target market doesn’t hurt as well.
Sign 6: Why can’t I include an extra element in my logo?
Let’s say you are in the business of making sports equipment. So instead of relying on preset designs that an sparse-on-features online logo creator may provide, why not search for designs that include a ‘sporty’ vibe? Because let’s face it, the lack of such a feature is a deal-breaker for all of the people who want their logo making tool online to replace their logo designer.
Would you like searching for an object to include in your logo or be satisfied with plain-looking logos?
That’s right. You ask, and the fully-featured logo maker does the rest for you. If you want a tree or cat or any object of your choice to grace your logo, some free online logo makers give you the means to do so. Talk about taking the words right of your mouth. And putting it on your logo.
Sign 7: There’s more to Business than just LOGO Design
There’s so much more that a business or a startup wants to use their newly designed logo for. If a logo making service offers just the bare basics, then no harm in that. However it could save customers a lot of fuss if they could get a customized business card designed for them too at the same time. We are talking about speed and efficiency here right?
Would you like your creative online logo maker to offer customized business cards or just do logos only?
Talk about ensuring a repeat customer. A business card that fits right in with your logomaker creations takes a huge hassle off the customers’ minds.
We Know what you Need
Today’s businesses need all the advantages they can get. Which is why free online logo makers like DesignMantic address these 7 must-have features that clients want and need in order to beat their competitors to the market. DesignMantic is always looking for customer and user experience feedback in a bid to continually offer the best DIY design solutions bar none with a perfect balance between features, versatility and ease-of-use. We look forward to hear your experience of using Designmantic and how it has helped your brand appeal. We continue to make improvements based on user feedback so be sure to drop us a line.
