Businessmen are usually very competitive. Some of them are more comfortable in the sense that they easily take the lead and become a role model for other entrepreneurs. They are not the type who follows in other people’s footsteps; instead, they inspire generations and people love to emulate their strategies and work approach. Such business tycoons compete with themselves because they find it’s easier to DIY. Keeping in mind the policy of aiming for stars, we will discuss in a bit how some of the best entrepreneurs evolved their businesses online for the maximum profits.
Firstly, I would like to explain why I chose this specific aspect of running a successful business for today’s article. As the world proceeds into a highly efficient era of instant connectivity and incredible growth via the Internet, the corporate world has embraced the web perks with open arms. Every famous brand relies on the internet for its profitable and cost-effective branding and marketing campaigns. And it is not even a one-time procedure, it is a continuous stratagem to come up with the most wicked online presence to out-do their competitors. Research tells us that only in USA, 87% of the adults use the internet everyday now, which shows an exponential growth in the use of web since 1995 when it was only 14 per cent. With so many devices now available to access the internet, it is easier to stay connected 24/7 for people of all age groups. And thus, every business in the world now realizes the importance of having an exciting and memorable online existence to stay connected with their potential customers.
The more they invest in online marketing, the wider their customer-base gets. It also gives these companies a chance to show their caring side by participating in humanitarian causes. Also, at special occasions like Halloween or Christmas, they can instantly announce special offers and extra services to their fans. Thanksgiving is one of the best upcoming opportunities of practically experiencing the profit surge. Sooner or later, you all would understand why such occasions are great opportunities that jumpstart your businesses. All in all, in today’s day and age, no sane entrepreneur would risk following an outdated business model for his company. Getting the business web ready, especially, for the holiday season, is of utmost importance and the sooner it is done, the better. Here are the five ways to help you do it ASAP:
• The Logo Says It All:
Image: Dr Lill
Alter your Logo for the festive season. Yes, you can do that, just like Google. For one thing, it will compel the viewer to actually sit back and observe the changes, and if you are lucky (or good at your work), they would go so far as to compare it with the original to see what is so different in the special one. You can use that logo in the emails, print media, greeting cards, and so on. You can publish it on your website and social media profiles. All you need to do is to create a nice custom logo design, using an online logo making tool that is easy to use and credible.
• Conjure a Customized Theme
Source: Café Formaggio
Changing your web theme across all online platforms is one of the sure-fire ways to capture the attention of your customers. It wouldn’t be too wrong if I said that it acts like a backbone for the whole festive look. You simply cannot display a festive logo with no intentions of changing the background or not using complementing colors on your website or social networks. It takes a combination of various elements to create the whole feel of the occasion; be it Halloween, Good Friday, Thanksgiving or the New Year. In fact, if you always change an appropriate background and color scheme for the website on each occasion, people would start checking your website more often just to see what new you have come up with. The more they like your approach, the more they would convert as customers.
• Special Surprises for Visitors
Source: Kalahari Resorts
As you gain more visitors, one of the best things you can do to improve the conversion rate is to offer special surprises as they land on your website. Try creating interesting widgets for your visitors, announcing special discount offers, coupons and gifts for Thanksgiving. You can ask customers to submit a photo of the product they are using or take a fun quiz and win special Thanksgiving prizes. This is also a good way to introduce and promote your products and services for the B2C establishments. But the B2B organizations can also use this method to their benefit.
• E-mail Greetings
Source: MailChimp
Might sound clichéd but it is true. You cannot compromise on sending Thanksgiving greetings and Thank You e-mails. Make a special template, use interesting colors but appropriate, give a festive theme and tell your customers how much you value doing business with them. Show your appreciation by actively proving your existence in their lives. And this is not just for Thanksgiving people. You need to use e-mail correspondence with your customers on every occasion throughout the year.
• Create Special Thanksgiving Content
Image: Coca-Cola
This includes both written and visual content for both your website and social media profiles. In addition to the widgets and background changes, you need to include personalized images, share data through Info-graphics, present compelling articles and news on your blog (if you have one!), interact with public on social networks, participate in relevant discussion there, etc. There is so much you can do to spread happiness and awareness this Thanksgiving that you would most probably have a hard time deciding where to start from. Well, why don’t you start from your website content? You can even add fun images of how your own people are celebrating the Holiday season on the “About Us” page.
No matter where you decide to start from, if you follow through all these points to prepare your business for the web on this special occasion, you will surely gain attention of the right people, i.e. of your potential customers as well as your competitors. Don’t ignore it!
