| In this day and age, companies from every industry (be it pharmaceutical, engineering, media etc) must keep up with the changes occurring in the business world, in order to ensure survival and success. What was considered “top notch” five years ago, now (in modern times) may very well be something of mediocrity. So the question that arises is that what should I do to regain my customers’ attention and interest? |
| Well the answer is “Rebranding”. Now there are many steps involved in process of rebranding, however, we will look at it from a design aspect. Giving your logo and packaging design a new improved look, will definitely get many eyes gazing! Customers are always seeking something new, and giving them exactly what they want is a one certain way of building a strong client-base. |
| Given below are 10 popular brands, some of which paid a fortune for rebranding, while others got it done by paying a paltry amount. |
Related: 5 Famous Brands that Peeled off their Logos in 2013 |
• British Petroleum (Cost: $211,000,000) |
• BBC (Cost: $1.8 million) |
• Accenture (Cost: $100 million) |
• Nike (Cost: $35) |
• Twitter (Cost: $15) |
• Pepsi (Cost: $1 million) |
• London 2012 Olympics (Cost: $625,000) |
• Posten (Cost: $55 million) |
• ANZ (Cost: $15 million) |
• Starz (Cost: $25 million) |
| Those figures look flabbergasting (at least to me). Do you feel it’s worth spending so much money on rebranding? Share your views in the comment box, given below. |
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View Comments
Evan, I'm late to the party on this but thanks so much for this post. It's amazing how much (or little) can go into a great design. I'm going to share this post, great stuff.
Seriously ... the BBC one for $1.8M is just crazy. Not that it's bad, it's just crazy!